MOVE
Shaping the smart city
Agency: Capitola - Cees Dingler
Client: Move Museum Amsterdam
XR, Experience
Credits
Creative Director - Cees Dingler
Creative - Luca Izarin
Cities are dynamic because of their inhabitants, but what if all of their future inhabitants would desire an autonomous vehicle instead of public transportation? For Pon Group and Move museum Amsterdam we created a XR experience for kids to visualize urban architecture and self driving cars. Autonomous vehicles adapt to the fastest route possible, but what if cities could adapt the way self driving cars could? Cities are built according to the preference of their inhabitants, therefore we decided cities should be adaptable to the player. This is exactly what we did in the ‘Shaping the smart city’.
INSIGHT
Cities are built to the way their inhabitants want to be transported.
CONCEPT
A XR game. By creating an arena with moveable abstract blocks which represent buildings in the augmented reality world, kids are able to build their own cities in which the autonomous car will always find it’s natural flow through.