MOVE

Shaping the smart city

Agency: Capitola - Cees Dingler

Client: Move Museum Amsterdam

XR, Experience

Credits

Creative Director - Cees Dingler

Creative - Luca Izarin

image

Cities are dynamic because of their inhabitants, but what if all of their future inhabitants would desire an autonomous vehicle instead of public transportation? For Pon Group and Move museum Amsterdam we created a XR experience for kids to visualize urban architecture and self driving cars. Autonomous vehicles adapt to the fastest route possible, but what if cities could adapt the way self driving cars could? Cities are built according to the preference of their inhabitants, therefore we decided cities should be adaptable to the player. This is exactly what we did in the ‘Shaping the smart city’.

INSIGHT

Cities are built to the way their inhabitants want to be transported.

CONCEPT

A XR game. By creating an arena with moveable abstract blocks which represent buildings in the augmented reality world, kids are able to build their own cities in which the autonomous car will always find it’s natural flow through.

PROJECTS

TV-Commercial

Experimental

Social ads

Animation

DOOH

OOH

XR

VR

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