Smyle is a sustainable toothpaste brand. When comparing the plastic-free products to the competition the main difference is where the waist of the products ends up: in the ocean or nowhere. With a plastic free product the idea of a plastic free billboard came to mind, near the ocean where most of the plastic waste ends up. The wash away billboard didn’t even need to be cleaned up, as the sea swept away the art on the beach.

INSIGHT

Lots of plastic products end up in the ocean, but not this one!

CONCEPT

A washday billboard designed by a famous dutch sand artist ‘Tim Hoekstra’. ‘Just like our product, this billboard does’t leave microplastics or trash’