We live in polarised times, brands do too. Not saying something can lead to a boycott and great losses. Nike knows how to do this differently and takes a stand. This idea came to mind after the Colin Kaepernick story.

INSIGHT

The streets belong to everyone yet no one, and thus it is the area to stand up for protests.

CONCEPT

Walking the talk, on the right track. Not a regular sneaker but one with a hidden message. It should not be hidden, but unfortunately often is. A protest shoe to start a movement with. After doing some additional research it is possible to create a piece of sidewalk generating traces from the heat of shoe soles. This means every sole print will be made visible for a second or 10.