IKEA

Sprïnterkït

Agency: Art School

Client: Ikea and the Dutch National Railroads.

Design, Animation

image

Student housing is a major issue in the Netherlands, the shortage of housing leads to students camping out for the first couple of months of the semester. Besides the housing crisis, the Netherlands is a dense populated country, where a lot of students are traveling in-between cities.

INSIGHT

It’s cheaper to live in a train as student instead of a dorm.

CONCEPT

The sprïnter_kït. A kit which provides everything to live life in a train. The fictional collaboration between Ikea and NS exaggerate the struggle and cynical solution to this major challenge.

PROJECTS

TV-Commercial

Experimental

Social ads

Animation

DOOH

OOH

XR

VR

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